`` Happy Endings `` By Margaret Atwood - 1537 Words

There’s Something About Mary While researching texts written about happiness in romantic relationships, I found a few authors who wrote about happiness in relationships, particularly in online articles. These authors often paired happiness with communication, support, and life skills, and discussed how people in relationships settle for happiness in this day and age. However, while these authors discuss research, social views; i could not find much discussion about happiness in romantic relationships, but many of the articles were knowledgeable, and presented key points as to whether people in romantic relationships were actually happy. Although many relationships stand the test of time, the people in the relationships aren’t always happy, and often feel stagnant or complacent. Social relationships, communication, domesticity, success, and society and culture are often the cause of relationships ending. Personally, I feel happiness in relationships doesn’t exist due to communication, or a lack ther eof. Margaret Atwood used plot-line in order to develop the theme of her short story, Happy Endings. The short story is comprised of six sections, the name of the characters doesn’t change, but their scenario does; each section bearing some similarity to the other while offering a different scenario. Section one, is a vague description of the life of John and Mary. Atwood considers this to be a â€Å"happy ending†. Mary loved John, but John didn’t love Mary, he just used her for sexShow MoreRelatedHappy Endings By Margaret Atwood951 Words   |  4 Pages Margaret Atwood writes a short story titled â€Å"Happy Endings†. The authors choice of words for the title can be misleading because of the contrary of the actually text. The title of the text could seem sort of juvenile if one was judging the complexity of her text from her title. Which goes back to the saying â€Å"Don’t judge a book by it’s cover†, and in this case it would be taken m ore literal. The first 3 lines of her text are: John andRead MoreHappy Endings By Margaret Atwood1024 Words   |  5 Pagesshould not worry about what happens when one’s life come to an end but worry more about making the most with the time that they are given. Margaret Atwood’s metafiction â€Å"Happy Endings† explores Emerson’s ideas that the ending to something should not matter. It should matter how that ending came to be. In â€Å"Happy Endings† Atwood writes tales that all have the same ending. All the stories have a common theme of a boy, a girl, and love. In the tale â€Å"B† the girl falls in love with the boy, but he is a terribleRead MoreHappy Endings By Margaret Atwood889 Words   |  4 Pageswaiting for them alongside their children. So no matter how you view it, most endings are the same, especially in the short story â€Å"Happy Endings† by Margaret Atwood. She especially depicts each type of relationship and how there are multiple possibilities, but always aim for the classic and perfect route A. Now I’ll start by explaining the perfect route A, which leads to a quote on quote happy ending. With this ending, everything seemingly follows a straight path where everything goes exactly asRead MoreHappy Endings By Margaret Atwood1228 Words   |  5 PagesRecord English 101-073 25 September 2014 Essay 1 In Margaret Atwood’s, â€Å"Happy Endings,† the author writes about the nature of life. Throughout the short story, Atwood describes ‘happy endings’ through six different scenarios, which are all based around the characters, John and Mary. At the end of each scenario, the ending is all the same â€Å"John and Mary die. John and Mary die. John and Mary die† (Atwood, 1984). Within the six different scenarios, Atwood describes how life is not what we expect to be,Read MoreHappy Endings By Margaret Atwood896 Words   |  4 Pagesthe right decision, following the right path or what my mission on earth is. â€Å"Happy endings† by Margaret Atwood provides the reader with six diverse descriptions of four characters resulting in â€Å"the only authentic ending †¦ John and Mary die† (Atwood 515). In â€Å"Happy Endings† the reader is encountered with contrasting stories of John and Mary. On section A John and Mary live a happy â€Å"stimulating and challenging† life (Atwood 514) they don’t encounter major worries until they eventually die. On sectionRead More`` Happy Endings `` By Margaret Atwood934 Words   |  4 Pageslife and happy endings. Margaret Atwood, the author of the short story â€Å"Happy Endings†, has her own opinion about what she thinks about fairy tales and happily ever after. This idea contributes to a real life scenario about important life events. Atwood emphasizes the idea that happy endings doesn’t exist in today’s society even though fairy tales differ from this. â€Å"Happy Endings† is not like any other short story. It begins with a story labeled A, which is supposed to be the ultimate happy endingRead MoreHappy Endings By Margaret Atwood1785 Words   |  8 PagesA Real Ending Happy endings are made for children that can t handle the harsh reality that is life. For the majority of the readers that can understand this situation, endings are rarely happy and are usually sad, depressing, or just lackluster. Margaret Atwood and her short story Happy Endings point out the truth of stories and show an effective way to write a story at the same time. With the use of imagery, symbolism, and wordplay, Atwood changes the meaning and feeling of her story. As well,Read MoreMargaret Atwood s Happy Endings1447 Words   |  6 Pagesdevelopment that comes within, which notably can be portrayed in Margaret Atwood’s â€Å"Happy Endings†. In her metafictional short story, Atwood includes six different scenarios that are labeled A to F, which briefly describes the characters’ lives, ultimately ending with death. Moreover, the names of characters recur in each scenario, referencing one another throughout the entire short story. Particularly when Atwoodâ⠂¬â„¢s short story â€Å"Happy Endings† was published, people noticed that she was questioning genderRead MoreMargaret Atwood s Happy Endings875 Words   |  4 PagesConventional myth suggests the idea of life, love and a happy ending, usually includes getting an education, finding a mate, getting married and, preferably, a good job, having interesting hobbies, buying a house, having kids, retiring and heading off into the sunset. But what if convention isn’t the only way to a happy ending? Or what if the stereotypical idea of love isn’t so happy after all? In â€Å"Happy Endings†, Margaret Atwood describes the lives of Mary and John in six ways. The story of MaryRead MoreAnalysis Of Happy Endings By Margaret Atwood1891 Words   |  8 PagesCourse: Instructor: Date: Moral in Happy Endings by Margaret Atwood Atwood uses â€Å"Happy Endings† in identifying and explaining the type of ending fictional stories should have and why. Works of fiction should have a happy ending which Atwood terms appealing to our ethical nature and therefore moral. Atwood provides a number of stories that implies different endings. However, the ending in the first story is referred in all other stories as the befitting ending. Atwood acknowledges the desires of works

Advertisement Analysis Essay - 1129 Words

Advertisement Analysis Expenditure on UK television advertising in 2002 was  £3.7 billion. This comes as no surprise considering the overwhelming effect advertising can have on its audience. Adverts can have an effect on our subconscious by using different techniques such as offering us not just a product, but a lifestyle. They give us motivation to buy a product: Wearing this perfume will make you more attractive, eating this food will make you funnier, your children will love you more if you buy them this toy. Every one of our emotions is played on so that we will feel obligated to buy the product. Personally, I think that the actual effect that advertising can have on society is†¦show more content†¦This brings me to my chosen adverts for comparison. Lancà ´me Paris Teint Rà ¨nergie Lift, Yves Saint Laurant-Eau de toilette, and Chanel. The first, Lancà ´me Paris Teint Rà ¨nergie Lift, is a foundation which claims to firm and reduce lines on your skin. It uses some copy but generally, the effect of the advert comes from the picture which takes up about two thirds of the A4 sized advert. The picture is of a woman tying the foundation to a rose with a piece of gossamer fabric. This picture is extremely persuasive and each object shown implies something different about the product. The woman pictured has very subdued make-up, the adverts intention is not to make her look exciting and full of personality like many make-up adverts, but to make her fresh faced and young to appeal to the correct target market- slightly older women perhaps entering their forties. The advert also uses a certain level of sophistication to reach this market. The woman is looking directly at her audience, her expression is confident and engaging to draw us in to the advert. The rose carries with it many connotations. The rose is generally associated with love and beauty. It implies youth and has a very powerful impact. It being tied to the foundation shows its closeness and similarity to the product and so the connotations are carried through. The colour of the rose is also veryShow MoreRelatedAnalysis Of An Advertisement On Advertising1073 Words   |  5 PagesAnalysis of an Advertisement In people lives, they often see advertisements everywhere. People have different views. Some people think that ads can help them know the new products faster, and also they will provide more information about the new products for audiences. Consumers will choose things well by comparing the products. It’s very convenient for audiences. However, some people don t support ads. Because there are too many ads and they may make people feel bored and unhappy. Some adsRead MoreAdvertisement Analysis : Empowering Us All Essay1689 Words   |  7 PagesAdvertisement Analysis: Empowering Us All â€Å"What is technology?† Have you ever marveled about the prominence of technology in our day-to-day lives? If you ever have, you have undoubtedly appreciated its complexity and its capability to make everyday responsibilities easier for yourself. For example, you probably admire how cellphones have completely eradicated the old-fashioned method of communicating, by sending mail to friends and relatives. Or how the invention of laptops and computers have broughtRead MoreAnalysis of 3 Advertisements by a large Financial Products Essay880 Words   |  4 Pagesï » ¿Assignment On Analysis of Three Advertisements by a large Financial Products/ Services Marketer Date: 28 February, 2014 Prepared For: Shahriar Kabir Assistant Professor, IBA-JU Course Instructor Prepared By: Golam Tarek Hasan Id: 2012-01-045 Jahangir Nagar University Institute of Business Administration WMBA Programme, Spring 2014 FIN 513/MKT 512: Financial Products Marketing Analysis of the Advertisement of Eastern Bank Ltd NRB TVC 2009 At first a past televisionRead MoreElements of Advertisement and Analysis of a Coca-Cola Ad During the Superbowl872 Words   |  4 Pagesthat go into constructing good advertisements. In â€Å"Making the Pitch in Print Advertising,† authors Bovee, Thil, Dovel and Wood state that ads share a common set of features: headlines, body copy, and slogans, each of which have their own importance when it comes to attracting the audiences attention (555). Expanding on the ideas presented in the aforementioned article, Jib Fowles, author of â€Å"Advertisings Fifteen Basic Appeals,† asserts that American advertisements use fifteen appeals as a helpfulRead MoreAn Analysis of Advertisement1539 Words   |  7 PagesNovember 2010 An Analysis of Advertisement In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongestRead MoreAdvertisements and Their Analysis1556 Words   |  7 PagesFavourite advertisements: â€Å"Cadbury Diary Milk â€Å"chocolates Objective of Advertising : †¢ Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions, in order to encourage them to purchase diary milk and recommend to others. †¢ It’s a persuasive advertising -: itsRead MoreAdvertisement Analysis : Budweiser s Advertisement1310 Words   |  6 PagesIn Budweiser’s advertisement, â€Å"Friends are Waiting,† they try to send a message to all the drinkers out there in the world. The commercial aims its focus on people that are over 21, but it can also effect people who will be 21 in the future. It gets the watcher to think about his or her decision-making skills. It makes them think that Budweiser is a company that cares about its customers and that it’s different from those other companies who just want them to purchase their product. Budweiser usesRead MoreAdvertisement Analysis2091 Words   |  9 PagesSpalding NEVER FLATâ„ ¢ Advertisement Analyzed â€Å"Promise, large promise, is the soul of an advertisement† (Samuel). This quotation claims that a promise, as the soul, is an essential part of any advertisement – it means that a promise is always present in an ad. This has always been true even in a long time ago since it was written by the famous writer Johnson Samuel who lived in the 1700s (Lynch). Furthermore, even in those past years, it can be concluded that advertisements had already greatly influencedRead More Analysis of an Advertisement Essay1018 Words   |  5 PagesAnalysis of an Advertisement Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfectRead More Analysis of an Advertisement Essay802 Words   |  4 PagesAnalysis of an Advertisement   Ã‚  Ã‚  Ã‚  Ã‚  We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their

The Lottery by Shirley Jackson - 799 Words

In many stories, settings are constructed to help build the mood and to foreshadow of things to come. The Lottery by Shirley Jackson is a story in which the setting sets up the reader to think of positive outcomes. However, this description of the setting foreshadows exactly the opposite of what is to come. In addition, the theme that we learn of at the end leads us to think of where the sanity of some human beings lies. The story begins with the establishment of the setting. To begin, Shirley Jackson tells the reader what time of day and what time of year the story takes place. This is important to get the reader to focus on what a typical day it is in this small town. The time of day is set in the morning and the time of year is early†¦show more content†¦For instance, someone gave little Davy Hutchinson a few pebbles so that he will then be able to participate in the stoning of his own mother. In the story, many parts of the ritual had been changed or even long forgotten by most of the people. This fact in itself, along with a few other clues, tells me that not everyone agrees with it. One character says, seems like theres no time at all between lotteries anymore. This meansShow MoreRelatedThe Lottery, By Shirley Jackson1195 Words   |  5 PagesOn the surface, Shirley Jackson’s short story, â€Å"The Lottery,† reads as a work of horror. There is a village that holds an annual lottery where the winner is stoned to death so the village and its people could prosper. Some underlying themes include: the idea that faith and tradition are often followed blindly, and those who veer away from tradition are met with punishment, as well as the idea of a herd mentality and bystander apathy. What the author manages to do successfully is that she actuallyRead MoreThe Lottery by Shirley Jackson757 Words   |  4 Pagessucceed but many fail just like the main character Te ssie Hutchinson in Shirley Jackson’s short story â€Å"The Lottery†. When someone hears the word â€Å"lottery†, he or she may think that someone will be rewarded with prize. But â€Å"The Lottery† By Shirley Jackson is different than what one thinks. In the story, a lottery is going to be conducted not like Mega Million or Powerball one play here. In the story, the person who wins the lottery is stoned to death instead of being rewarded with the prize. TessieRead MoreThe Lottery By Shirley Jackson931 Words   |  4 PagesIn 1948 Shirley Jackson composed the controversial short story â€Å"The Lottery.† Generally speaking, a title such as â€Å"The Lottery† is usually affiliated with an optimistic outlook. However, Jackson’s approach is quite unorthodox and will surely leave readers contemplating the intent of her content. The story exposes a crude, senseless lottery system in which random villagers are murdered amongst their peers. Essentially, the lottery system counteracts as a form of population control, but negatives easilyRead MoreThe Lottery By Shirley Jackson1504 Words   |  7 Pagesâ€Å"The Lottery† by Shirley Jackson In The Lottery Shirley Jackson fills her story with many literary elements to mask the evil. The story demonstrates how it is in human nature to blindly follow traditions. Even though some people have no idea why they follow these traditions. The title of the story plays a role in how Shirley Jackson used some literary elements to help mask the evils and develop the story. The title â€Å"The Lottery† serves as an allegory. When people think of the lottery majorityRead More`` The Lottery `` By Shirley Jackson894 Words   |  4 Pagesshort story â€Å"The Lottery†, author Shirley Jackson demonstrates Zimbardo’s concepts in three different areas: Authority figures, Tradition and Superstition, and Loyalty. The first concept Jackson portrays in â€Å"The Lottery† is the authority figures. Jackson indicates that the lottery is being held in the town center by one authority figure, Mr. Summers, annually on June 27th. Every June 27th, without fail, townspeople gather in the town square to participate in the annually lottery even though mostRead MoreThe Lottery, By Shirley Jackson1510 Words   |  7 PagesShirley Jackson’s â€Å"The Lottery† illustrates several aspects of the darker side of human nature. The townspeople in Jackson’s â€Å"The Lottery† unquestioningly adhere to a tradition which seems to have lost its relevance in their lives. The ritual that is the lottery shows how easily and willingly people will give up their free will and suspend their consciences to conform to tradition and people in authority. The same mindless complacency and obedience shown by the villagers in Jackson’s story are seenRead MoreThe Lottery By Shirley Jackson8 11 Words   |  4 Pagesâ€Å"The Lottery† was published by Shirley Jackson. The story was true expression of Jackson’s genuine thoughts about human beings and their heinous competence in an annual village event for corn harvest . First, her used to word symbolized main point of the story. Second, Jackson was inspired by few historical events happened in the past and a life incident in her life. Lastly, She was able to accomplish the connection between historical and biographical with the story. Therefore, Shirley Jackson’sRead MoreThe Lottery By Shirley Jackson934 Words   |  4 Pagesâ€Å"The Lottery† by Shirley Jackson signifies the physical connection between the villagers and their unwillingness to give up their tradition. â€Å"The Lottery† is very unpredictable and quite misleading. The black box has no functionality, except every June 27th. Shirley Jackson depicts the black box as an important and traditional tool. Although the villagers in â€Å"The Lottery† are terrified of the goal of the lottery and the black box, they are unwilling to let go of the tradition. Shirley Jackson portraysRead MoreThe Lottery by Shirley Jackson1764 Words   |  7 Pagesfilled with excitement and eeriness, leaving the reader speechless. The Lottery , a short story written by famous writer Shirley Jackson, created an uproar on June 26, 1948, when it was published in the magazine The New Yorker (Ball). The gothic thriller, set in an unknown time and place, shares the tradition of a small town, a little larger than three hundred people, in which a drawing is held once a year. In this â€Å"Lottery,† each family’s husband draws a slip of paper from a black box. The husbandRead MoreThe Lottery By Shirley Jackson1391 Words   |  6 PagesMarina Grishechkina Professor Abbott English 126 April 6, 2016 â€Å"The Lottery† by Shirley Jackson â€Å"The Lottery† introduces the reader to a cruel ritual of the village where people gather together to participate in the annual elimination of a random villager. Superficially friendly mood in the town at the beginning of the story was replaced by hostile and violent human behavior at the end. Warm and sunny summer morning did

Effects Of Water Pollution Worldwide Crisis - 1857 Words

INTRODUCTION: WATER POLLUTION-WORLDWIDE CRISIS The earth is facing a lot of environmental crises today, which humans have caused. To make life more comfortable, Humans have advanced in technology to such extent that it has reached every corner of the world. Bent on improving the conditions of life for humans without giving attention to what affect this development will have on other types of life on earth. Everyone is so caught up in paying attention to the growing industries and the growth of the community that they don’t realize how the things that are good for us as humans can also be harmful to all forms of life on earth. All aspects of life on the earth have been affected, as well as the sources of water. The contamination of water†¦show more content†¦Non-biodegradable wastes The non-biodegradable wastes such as plastic and other material, which makes it way to the water bodies, are also polluting water. Plastic material such as nylon can strangle aquatic organisms and kill them if it comes in contact with marine life. Waste material, which can be interpreted as food to many marine life forms, can kill them if consumed. Another cause of water pollution is sewage coming from the household. Since all the waste is carried away to other smaller water body which further goes into bigger water body; leasing to pollution if water at many levels. When sewage pipes are damaged causing a leak, then the sewage water contaminates our drinking water. Lastly what add to the water pollution are the products we use such as shampoo, lotion, moisturizer and dye, which get washed away into water bodies. Acid Rain The drinking water isn’t all humans have to worry about; what about the water that falls from the sky in the form of rain. It is no longer considered water; acid pollutants get deposited from the atmosphere to the Earth’s surface. The common term for this is called acid deposition. An acid can be defined as any substance that when dissolved in water dissolves to become a harmful agent. Its consequences to humans and the environment and the fact that acid rain can appear everywhere, and more particularly in areas far away from the places where pollutants are produced (Marinopoulos, andShow MoreRelatedEnvironment vs. Economy: Is There an Environmental Crisis? Essay1268 Words   |  6 PagesEnvironment vs. Economy Is there an environmental crisis? Is there an environmental crisis? Expert opinions vary. The Wingspread Conference Center in January of 1998 came to this conclusion: â€Å"We believe there is compelling evidence that damage to humans and the worldwide environment is of such magnitude and seriousness, that new principles for conducting human activities are necessary.† The need for environmental peace is at a greater demand than it used to be. Extremist, Peter Rossi, believesRead MoreWater Scarcity in India1406 Words   |  6 PagesWater is an essential resource to sustain life. From 50 - 90 percent of the weight of living organisms is water. Water is the major constituent of living matter. Water, essential for growth of all crops, is the natural resource in shortest supply. More than 20 countries lack sufficient water to grow enough food for their people. The situation is getting worse as needs for water rise along with population growth, urbanization and increases in household and industrial uses. Accor ding to a UN reportRead MoreFarming Methods And Food Crisis Essay1623 Words   |  7 PagesFarming methods and food Crisis The ongoing worldwide food crisis results from a dysfunctional food system and farming methods. The world’s population is growing at a very high rate and this calls for better farming methods in order to have enough food to feed the growing population. There are approximately five farming methods that are used in the world today; organic farming, factory farming, traditional farming, village farming, and vertical farming (Ruthenberg, MacArthur, Zandstra, and CollinsonRead MoreWater Runs Dry - North American Water Crisis822 Words   |  4 PagesWater Runs Dry – North American Water Crisis Collectively the United States is ranked as the greatest consumers of water worldwide; a startling fact for a country that cannot support its own unrivaled demands (Barlow, 2007). The United States is now crucially dependent on nonrenewable groundwater for a staggering 50% of its daily water usage (Barlow, 2007). In addition to such formidable numbers, citizens of the United States use and waste up 80-100 gallons or 454 liters of water per day (PerlmanRead MoreGlobal Warming : A Serious Problem1495 Words   |  6 Pagescomplexity of the global warming crisis. We have an exponentially growing human population with proportionally increasing demands that rob the health of this planet. Every single action we take is linked to toxic waste choking the immense but limited ocean. Pumping carbon dioxide into the atmosphere is exposing every vulnerable life to the harmful rays of the sun and drowning precious land where water shouldn’t be. Global warming is no longer a debate but a cr isis to be quickly addressed, consideringRead MoreThe Depletion of Energy Sources Due to Global Warming795 Words   |  3 Pagesthat used widely in transportation and industry. Currently, petroleum is the major power and it is almost drained attributable to urbanization. This caused several phenomena such as air pollution, global environment problems and almost to climate change (Abdul Rahman, 2006).The world confronts the energy crisis attributable to depletion of energetic resources for the last few years. Thus, the consequences will be the significant increase of the environmental problems (Barnwal, 2005). The widespreadRead MoreThe Global Water Supply Is Essential For The Survival Of All Species1677 Words   |  7 PagesWater is the most important substances on Earth as it is essential for the survival of all species. Water covers seventy-six percent of our planet, and it is easy to think that it will always be plentiful (Girard). However, the way society misuse the substance makes freshwater start to become incredibly rare. The global water supply is becoming more of an issue every day. Water is a resource that much of the developed world takes for granted, but that many in the developing world struggles to findRead MoreEnvironmental Crsis on Earth Essay1102 Words   |  5 PagesThe earth is facing an environmental crisis on a scale unprecedented in human history. This crisis is due to high levels of human pain and, if it continues, the human life on the planet disappears. People often say that the reason that the world is in its current state is because there are too many people o r because of modern technology. Global pollution growth has led to increasing pressure on worldwide natural resources including air, water, land, and raw materials; and modern societies have generatedRead MoreWater Conservation in the world1442 Words   |  6 Pages(UNESCO), in 2020 we will be facing a major water crisis worldwide. Water is a renewable, but limited resource. It can be recycled but not replaced. Consumption of global water has increased drastically since 1990, and many countries are reaching their limit of water supply (The Global Water Situation). World Bank reports that at least 80 countries now have a water shortage. It’s expected to get worse due to two significant problems that will effect our global water stability, population growth and groundwaterRead MoreEssay about The Water Pollution Crisis1478 Words   |  6 Pagesurbanization, advanced technology, worldwide industries, and extraordinary markets. Humans are working toward a common goal of making profit. The problem with the desire for money is that humans will often sacrifice the environment to reduce costs. When this happens, nature suffers. There are government regulations to protect the environment yet many people choose to ignore these laws. One aspect of the environment that humans have been mistreating for centuries is water. Water is necessary for life of all

Contrast and Comparison free essay sample

Text messaging and calling are both very effective forms of communicating, but talking allows a more precise effective conversation while texting is often quicker and more convenient. The evolution of the cell phone has changed our ways of communicating. No matter how much software is updated, texting and calling both are two essential functions of phones. The evolution of cell phone has changed the way of communication. No matter how mach technology is updated, texting and calling both are two essential functions of phones. In spite of the fact that sending messages and making phone calls have many similarities, they have some differences. One apparent similarity for sending messages and making phone calls is that they both require the use of language. Sometimes, people can communicate by using face-to-face body language, but people hardly communicate through texting or calling without language. Even though people can send pictures to express what they want to say, language is still indispensable in human conversation. Other areas of similarity are their function. Regardless of the fact that people send messages with language, pictures and/or making phone calls, the aim is to accomplish the same task to communicate with others. Despite these similarities, there are three obvious differences between sending messages and making phone calls. One difference between texting and calling is the cost. Usually, people keep in touch with others who live in other countries by sending messages because texting is very cheap compared to the cost of a regular call. For instance, if I talk to my parents, who live in China, with a cell phone for about twenty minutes, the cost is approximately fifty dollars. However, if I send messages to my parents, the cost is free because my phone plan includes unlimited messaging. Save your voice, and let your fingers do all the work. Texting or the SMS message is one feature of cell phones that is extremely popular due to its convenience. But what really is more practical texting someone or giving them a good ole fashion phone call? I think different generations might have different responses to that question. The capability of the cell phone has substantially increased over the last fifteen years; recent smart phones are almost comparable to having a computer in your pocket. Although, texting and calling being some of a cell phone’s simplest features still seems to rapture people the most. The convenience of the text message is what has made it so revolutionary. You can open up your phone, select the message tab, type your message and send it in the matter of time it would take for someone to pick up the phone as you listen to it ring. Then you can carry on doing whatever your doing, and wait for a response and reply to that response when it comes most convenient to you. Although you may be able to send some text messages faster than a phone call. A phone call can you let you exchange information at a more rapid pace back and forth. That being you’re having an actual conversation with somebody and not pounding your thumbs against a keypad. You could always argue that some people could text back and forth just as fast, but that’s not most people. Also What if the recipient of the phone is too busy to text back, maybe they are driving for example. This is where texting can problematic and an actual phone call can be beneficial. Even though it is still phone use that can be distracting while doing something else especially driving, texting takes away more from your basic motor skills. When you’re using your hand(s) to actually type the text and using your vision to make sure it’s the right letters and words you’re using your hand to type, just like I’m doing to write this. What would we do without cell phones? Have you ever tried to leave your phone at home just to see how much it’s really needed in your everyday life? I have and it’s a lot harder than you think. Technology has grown so much in the past ten years then you would ever know. From little black and white flip phones to tablets with apps, games, music and pretty much anything you could ever want just in the palm of your hand. In 1973 the first cell phone was invented, and it took twenty-two years after that, 1995, to invent text messaging. Now it seems as though text messaging is among the most popular way of communication. Although texting and phone calls aim to accomplish the same task, they both have their differences. Texting can be quick and easy, saves you time and battery life and lastly, it keeps all conversations private from the public. Calling makes conversations feel more personal and professional, takes less time to explain what needs to be done and saves on your monthly bill. Everyday someone new is signing up for cell phone services. Whether it be Att, Sprint, Verizon, US cellular, and the list goes on, we are dealt with the decision of what is more important minutes or data plan. Minutes are the allowed time per month to receive incoming and outgoing calls. Whereas, Data plan is the allowed text messages and pictures that can be sent. Nowadays most cell phone plans come with unlimited text and call minutes due to high amounts of each being placed each month. Texting is the newest and coolest thing to do among young adults. Texting allows you to say what you have to say without carrying on a long conversation. It saves you time and battery life. We all know how important it can be to save battery life when there is no charger around or if out in public with nowhere to charge it. Another difference is privacy. When a person is talking on his or her phone in a public place, his or her personal information may be exposed, which may possibly cause some privacy issues. On the contrary, in public places, people will not disturb others through texting, and no one knows what their conversations are about. Furthermore, people can save their messages if they think the messages are important. Sometimes, people can use the message to prove they have really sent it or someone has really sent it to them. As opposed to sending messages, people hardly keep information about call conversations unless they record conversations. However, generally speaking, people do not record call conversations. In summary, many people today may not go a day without their phone, because people accomplish the same goal by texting and calling. Nevertheless, sending text messages are probably cheaper and safer than calling. Therefore, I prefer sending messages rather than making phone calls.

Developing Marketing Capabilities Process

Question: Discuss about the Developing Marketing Capabilities Process. Answer: Introduction: Phone belongs to S-series brand of the company and was launched in February 2016 together with its sister brand galaxy S7. The two had combined total sales of over 48 million mobile phones sold in 2016 and together with its accessories the sales figures hit over 90 million in the same year under review according to the sales reports provided by the company in Q4 of 2016. Galaxy S7 edge is a flashy aesthetic phone with desirable specs such as long battery life, high microprocessor speed as well other features. (Mihart, 2012) The respondents were two male University undergraduate students aged 20 and 21 respectively. Apart from studies the first respondent who is aged 20 sales branded T-shirts in local town and to fellow students while the second respondent who is aged 21 is one of the student union leaders and after lectures he has to dedicate his spare time in resolving students welfare issues in the university. The two respondents purchased Samsung galaxy S7 edge phone. For both respondents the purchase was limited decision making process because both have had personal experiences with many types of phone and through friends and people close to them. They therefore did not have dig extensively deep for information regarding this purchase. (Yap and Yazdanifard, 2014) Analysis of the decision making process For the first respondent his phone battery life couldnt run a whole day without needing recharge. He does most of his T-shirt sales in social media and this means he constantly engaged in his social media accounts to reply to customer enquiries and close sales. When his battery goes down it meant he doesnt move from one point to another doing deliveries and marketing instead he has to wait for the phone to charge before he can continue with his work. This meant he either purchases a power bank which he will need to recharge it before starting the day and use it to recharge his phone when the battery goes down or purchase a phone with longer battery life. The latter was easier for him and he decided to go for a phone with superior battery life to solve this problem. (Kanagal, 2016) For the second respondent he receives a lot of calls from students who need one or two issues fixed for him or her. The University population is large and so does the number of issues arising from the students. He also needs to keep up with the lectures and other academic activities. This lead to his phone running out of the battery even before the day ends. He also considered purchasing a power bank and retaining the same phone but that meant extra work for him recharging the power bank daily and carrying it with him wherever he goes. He therefore went for purchasing a Smartphone phone with longer battery life that can run a whole day without needing recharge. In the information search stage the two case studies marries well with the literature in that the two respondents utilized ways of searching information such as asking friends, personal experiences and search engines. The Both respondents drew heavily on friends and search engines for information search. They both had prior experiences with various types of phones and did not therefore take much time seeking relevant information that they thought were going to help them resolve their problems. The cost for information search was not significant as they got most of the information for free from friends and past experiences with phones. At this stage they began their risk management in that they listed the pros and cons of buying the new phones. The first criteria was choosing a phone that had long battery life that can withstand a long day activities of calls and browsing without needing recharge. Most of the phones that they had used before averaged a half day usage before needing recharge. They had battery capacity range of between 1800mAh to 2000mAh. This meant that for them to have a phone that can comfortably run their day smoothly the battery capacity of the new phone they intended to buy has to have at least over 3000mAh battery spec. The other criterion was the phone had to have strong capability in terms of speed and processing information fast enough without hanging. They also liked to have an aesthetic phone something that appeal to other students especially for the first respondent as this shows he has good taste of fashion and his brands on his T-shirts have good appeal and acceptance among the young generation which is huge part of his customer base. Both respondents had a number of mobile brands in their sele ction sets. The first respondent considered purchasing Xiomi Mi max with battery capacity of 4850mAh and Gionee Marathon M5 plus with battery capacity of 5020mAh. He made his decision based on the strength of the brand as well as availability of the support service and accessories of the phones. While the other two phones in the consideration set had superior battery life compared to Samsung galaxy S7 edge at 3600mAh first respondent decided to strike a balance between good battery life and availability of support services. The Second respondent considered buying Samsung galaxy S7 but compared with the edge it battery capacity was still less impressive to him at 3000mAh. The edge also had bigger display which appealed to him more than S7 brand. (Kanagal, 2016) The first respondent purchased his phone via online store where you can view the product pictures online as well the specifications. Having gone through the selection criteria had made up his mind about the phone he was going to purchase and that was Samsung galaxy S7 edge. While he was online doing his T-shirt business he come across and advert that was advertising the same phone he wanted to buy. The advert contained an offer for the same phone at 20% discount and this offer was limited. He made the decision to buy promptly through the advertising online store to take advantage of the offer. The second respondent visited the mobile phones shop in the local town. The shops were running different offers ranging from loading free one hour mobile talk time to your mobile line if you purchase from them to having one year warranty if the phone doesnt work as expected and its not buyers fault. He bought the phone at the place where he was given one year warranty of the phone it case it do esnt function as expected. (Guenzi and Troilo, 2006) After the purchase both respondents were satisfied with the performance of their new phones given that they could go about their normal business day uninterrupted with low battery in their phones. This was their problem. They indicated they will try and a maintain Samsung brand next time they need to upgrade their phones. Comparison with existing literature Comparing the two respondents purchase decision making process with what is available in the literature, there is a number of similarities and differences. In the fast step of what triggered the problem the two cases were already faced with a challenge of deciding if they wanted to go for power bank or buy a new phone altogether. (Jaakkola, 2007) This decision was made before the other steps of the consumer decision making procedure were reached. In the criteria stage these cases also resembled what is captured in the literature in that the respondents were guided by the need to resolve a particular problem in this case short battery life as well as other criteria such aesthetic and processing speed. In the purchase stage both case exhibited similarities with literature available for this stage. (Kanagal, 2016) The respondents were affected by the environment such as exposure to advert and promotional incentives warranty that lead them to purchase the phones. On the post purchase sta ge the respondents returned a satisfied verdict in that the phones performance were as expected and further alluded to maintaining the same brand of Samsung phones when they will consider upgrading these gadgets in future. This is also what is captured in most literature concerning consumer decision making process. Conclusion In conclusion the consumer decision making process is real concept that best captures the process through which a consumer makes a decision when in need of purchasing any item as we have seen with the first and the second respondent in this paper. Traders or business people should acquaint themselves with this process so that they can develop effective marketing tool or campaign to boost their sales. References Guenzi, P. and Troilo, G. (2006). Developing marketing capabilities for customer value creation through MarketingSales integration. Industrial Marketing Management, 35(8), pp.974-988. Jaakkola, E. (2007). 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